Expert Reputation

107: Pre-Screen

Prevent unhappy patients from writing reviews

This lesson describes how to get more online reviews while simultaneously protecting yourself from bad reviews.

Please forward this lesson to your office manager, have him/her print it out and bring it back to you with the following action steps checked-off:

CHECKLIST: ACTION STEPS

ACTION STEPS

  • 1. Order the Pre-Screening Surveys add-on for $45/subscriber/month by calling 866.407.6020 or emailing support@expertreputation.com. The charge will be automatically added to the payment method you have on file.
  • 2. After 1 business day, test your DrStars link.

    Your link will not change. If you have already given it to patients, there is nothing to reprint. (For example, if your link is http://requestreview.online/Good before you activated this feature, it will continue to be http://requestreview.online/Good after.)

    The only difference that occurs after this feature is activated is that patients will be pre-screened before being sent online to write reviews. Patients who give you a 1 to 3 will be sent to a private form to write you feedback. Patients who give you a 4 or 5 will be sent to the web to write a review.

  • 3. Reply to each New Review Alert that you receive going forward. EMPATHIQ will receive your response and post it online for you.

WHAT TO EXPECT

Typically 1:20 patients will write you a new review online. There is immense competition for your patients' attention. The key to getting more online reviews is to have office protocols that systematically remind patients to leave feedback.

You should implement all of the DrStars lessons that you can. The combination of seeing a text message flyer (DrStars 105) with hearing your request for feedback (Drstars 102) and receiving a letter or email (DrStars 101) is 3x more effective when used together.

Be patient if someone says he/she will write you feedback and does not follow through. Getting reviews is easiest when you have systems that, over time, gently remind all of your happy patients to write feedback.

To fast-forward this lesson plan and talk to EMPATHIQ about establishing protocols in your office to get more reviews, please call 866.407.6020 or email support@expertreputation.com.